How to Market your Business on Facebook
Social media marketing is all the rage these days, and all companies have to jump on this bandwagon in order to reach more people within their target audience. Local businesses are seeing the advantages of social media since it is really easy to get in touch with people in a specific geographic location. Facebook also makes it very affordable for organizations to advertise their services or products to an incredible number of users every day.
The best way to get started using Facebook would be to create a Facebook fan page. This function is free and reserved specifically for local companies, locations, institutions, brands or products, public figures, entertainment or causes.
Remember that this is distinct from a personal profile and their uses are quite clear. A personal profile is designed for personal use to connect with old classmates, neighbors, family and friends. A fan page is more business-oriented and designed for developing a community and engaging with clients. Businesses that begin with personal profiles run the danger of having their account suspended.
Therefore viewers know just who this page belongs to once a fan page is created, it should be optimized by the page administrators correctly with keywords, site URL, and the full description. Well-optimized pages will also show up in online search engine results so choose keywords shrewdly. Keywords should be included by local businesses using their region, town, or county names.
The Next Phase: Buying a Facebook Ad
The attractiveness of Facebook advertisements is the capability to a target your chosen market with laser precision, thus raising your Return On Investment. This is done by selecting narrowed key words and knowing precise demographic information on your ideal customer.
Even though the ad setup is extremely simple, bear in mind that Facebook will not charge a flat fee per ad. Prior to making this purchase, plan a strategy and a budget for your Facebook advertisements; otherwise you risk wasting money and having poor results.
Your first choice of ad could be the Cost Per Click (CPC), which means you just pay for the number of clicks your ad receives. So if your ad receives 1,000 displays but only 10 people click on the ad, you only pay for the 10 clicks. The CPC ads are best used for advertising a product or driving traffic to an external site.
The second kind of ad available may be the Cost Per Thousand (CPM), and that means you will pay a particular price for 1,000 views. So rather than paying for clicks, you might be paying for your ad to be seen 1,000 times, no matter whether people click on it or not. This kind of advertising is best used to market Facebook fan pages where you want to collect as many “Likes” as possible.
In both of the ad examples, the prices of the advertisements are based on how much you are prepared to offer for certain key words. Facebook states that the minimum bid is $.01 but in reality you will have to set your bids higher.
You can establish a daily limit as well as a person limit per key word but in either case it really is worthwhile to start off slowly and measure how rapidly your limits are being used up in contrast to what results you are getting.
Unless you have time to setup a fan page or ad campaign and these tasks have fallen to the bottom end of your to do list, consider hiring an internet marketing adviser to do the task for you personally. Delegating this type of work to a specialist will save hours of frustration, enabling you to better serve your customers and clients. You will be involved in the strategizing but online marketing consultants know how to complete these tasks quickly and efficiently.
If you want a complete step-by-step guide to setting up and running a Facebook marketing campaign, please check out our ebook entitled “Facebook For My Business”