When local customers begin looking for products or services in their area, they are going to be very clear with regards to what it is they want. These types of customers are the ones that are generally ready to make a purchase. One of the most powerful tools of internet marketing is the ability to allow you to build a relationship with someone without the need to ever speak to them directly.
By letting consumers find us in different locations throughout the internet, then a small business can be sure that they are reaching a much wider audience, all of whom will be interested in their product or service.
As you can see from the graph below the internet is an incredibly effective tool when it comes to selling a product to any potential customer. Never before have businesses been able to communicate as well with their potential customers.